Buy one Mat, get one 50% off · Free U.S. shipping
SmartMat · $39.992 for $59.99 · Free U.S. shipping
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Built for serious nose business
PuzzlePup Snuffle Mat
5.0 out of 5 · 4 reviewsTurn the food you already use into a sniff-and-search game. Deep fabric loops, a 23.6 × 19.7-inch footprint, and a machine-washable design make it easy to start.
- Turn their food into a sniff-and-search game
- Buy one Mat, get a second one 50% off
- Approximately 23.6 by 19.7 inches laid flat
$39.99
20% off one mat, applied automatically in cart. Bundle prices are shown separately.
Ships in 1–2 business days. Your delivery estimate appears at checkout. Shipping details
✓ Free U.S. shipping✓ 30-day money-back guarantee✓ Vet recommended by Helping Paws’ Jenny Elsner✓ Secure Shopify checkout✓ Every purchase gives back
Tell me about
Use kibble, small treats or a little wet food in the loops. Stay nearby while your dog searches. After wet food, wash every time and let the Mat dry fully.
Good to knowAs seen on local
Watch: KTTC story · ABC 6 story
Dinner becomes a treasure hunt
Give their nose a delicious job.
Use kibble, small treats or a little wet food among the navy and aqua fabric loops. Your dog can sniff, search and find each bite.
Use part of their usual meal so the game fits the amount you already feed.
A little food. A whole lot of searching.A job for their noseFood hidden among the loops gives your dog something to sniff out. An easy first gameLeave a few pieces visible on top while your dog learns. An indoor ideaSet up a supervised food hunt when you are spending time inside. A deeper challengeTuck food farther into the loops as your dog gets the hang of it.
Make finding dinner the activity.
Room to sniff and search
A broad mat with plenty of hiding places.
The mat measures approximately 23.6 × 19.7 inches when laid flat. The bone-shaped mat has navy and aqua fabric loops.
Approx. 23.6 × 19.7 inFabric loopsFabric borderBone shape
Three easy moves
Scatter. Sniff. Find.
Begin with a few easy finds, then hide food deeper as your dog learns the game.
Start on top
Start with a little food on top where your dog can see and smell it.
Hide a little deeper
Tuck pieces among the loops as your dog gets better at searching.
Clear away leftovers
Clear away uneaten food after the game. After wet food, wash the Mat before putting it away.
Ready for the next food hunt
Shake. Wash. Air dry.
Shake out dry crumbs after use. After every wet-food use, clear leftovers, machine wash cold on a gentle cycle, and air dry flat until the folds and backing are fully dry.
Keep every game supervised
Keep the mat away from chewing, put it away when the game ends, and remove it if it becomes damaged.
What the research found
Same dinner.
A very different meal.
Time spent eating the meal
2.7× longer
to finish the same food
38%
stress hormone (cortisol) after a week of puzzle meals
The SmartMat turns every meal into a food puzzle.
Source: Boonhoh et al., Veterinary World, 2023: 4 dogs fed from a bowl or a feeding toy for a week. Cortisol didn’t change with the bowl.
A busy nose is
a happy dog.
- More optimistic
Two weeks of daily sniffing games made dogs measurably more optimistic.
Duranton & Horowitz, 2019 - Calmer
In a 61-dog field study, dogs’ pulse dropped while they sniffed.
Field study, not peer-reviewed - Boredom is real
Scientists say dogs really do get bored, and enrichment helps.
Burn, Animal Behaviour, 2017
PuzzlePup SmartMat · brain work at dinnertime
Why the SmartMat
Not all dinners are equal.
Bowl
Thin felt mat
SmartMat
Turns dinner into brain work✕✓✓
Deep fabric loops that really hide food✕Shallow✓
Raised soft sides keep food on the mat–✕✓
Machine washable✓Often hand wash✓
Big enough for big dogs (23.6 × 19.7 in)–Varies✓
Built and tested with a working service dog✕✕✓
30-day money-back guarantee–Varies✓
“Treats will actually get buried in this mat compared to the carpet style ones.” — Amazon reviewer
Dog-parent feedback
Real reviews for PuzzlePup Snuffle Mat
What your $39.99 buys
A food hunt you can use again and again.
Dense fabric folds turn kibble, small treats, or a little wet food into a sniff-and-search game. The roomy bone-shaped Mat has raised fabric sides and can be machine washed for the next round.
Sniffing is real mental exercise: in a 2019 study, two weeks of sniffing games made dogs measurably more optimistic. Add any vet-recommended supplement jar for 50% off, with free U.S. shipping.
Add any jar 50% off$39.99Full-size Mat · free U.S. shippingVet recommended by Helping PawsAny supplement jar 50% off · 30-day money-back guaranteeApprox. 23.6 × 19.7 inches overallMachine wash cold on gentle · air dry flatChoose your mat
The heart behind PuzzlePup
Built for Normie. Made for yours.
Normie is my service dog and the reason PuzzlePup exists. He has stood beside me through the hardest days, so I wanted to create products that make his days happier, healthier, and more fun.
Every purchase also helps PuzzlePup give back to Helping Paws Service Dogs, so another life-changing partnership can begin.
Good to know
Simple answers before you order.
Can I use PuzzlePup Snuffle Mat and still qualify for the guarantee?
Yes. Normal use as directed is covered by the 30-day guarantee. Contact us within 30 days of delivery with your order number. Do not mail the product back unless our team provides instructions.
What about standard returns?
Unused and unopened products may be returned within 30 days of delivery in their original condition and packaging. Contact us before mailing a return so we can provide instructions.
How does the 50% off add-on work?
Choose one optional supplement jar or extra cookie bag with your Snuffle Mat package. A jar is $17.49, an extra 25-cookie bag is $7.49, and an extra 40-cookie bag is $9.99. Each is 50% off with any Mat, and a second Mat is 50% off too. Free U.S. shipping. This is a one-time purchase. Cookies contain peanuts.
What makes this Snuffle Mat different?
The premium mat has a 23.6 × 19.7-inch footprint and navy and aqua fabric loops for sniff-and-search games. It is machine washable on a gentle cycle; air dry flat. Keep every game supervised.
Is the mat a chew toy?
No. Supervise every session and remove the mat when the food-finding game is finished. Stop use if the mat becomes damaged.
What food can I use?
Use your dog’s usual kibble, small treats or a little wet food. Start with food on top, then hide it deeper as your dog learns. After wet food, clear leftovers, machine wash cold on a gentle cycle, and air dry flat until fully dry.
When will it arrive?
Your current delivery estimate appears during Shopify checkout before payment.
One helpful next step
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