What's in Our Chews — and What's Not
We would rather show you the label than hide behind marketing. Here is exactly what goes into every soft chew — real active ingredients, real amounts, straight from our product facts — plus what we leave out. Hover or tap any ingredient to see what it does, or slide open the full facts panel.
Allergy & Itch Soft Chews
Active ingredients per 2 soft chews (6 g) — built to calm itching from the inside.
250 mg
Postbiotic
Targets gut balance and immune function — where much of allergy comfort begins.
150 mg
Arabinogalactan (acacia)
A prebiotic fiber that feeds the healthy gut bacteria behind a balanced immune response.
100 mg
Ashwagandha Root
An adaptogen that helps steady a balanced stress response.
100 mg
Colostrum (bovine)
Rich in natural immune factors for a balanced immune response.
100 mg
Turmeric Root
Targets a healthy, balanced inflammatory response.
75 mg
Quercetin
A plant flavonoid often called “nature’s antihistamine” for its role in histamine balance.
25 mg
Pancrelipase
Digestive enzymes that break down nutrients for absorption.
0.15 BCFU
Probiotics (L. casei & L. fermentum)
Live strains for a healthy gut microbiome.
Allergy & Itch — Product Facts
| Ingredient | Amount |
|---|---|
| Postbiotic | 250 mg |
| Arabinogalactan (from acacia gum) | 150 mg |
| Ashwagandha Root Extract | 100 mg |
| Colostrum (bovine) | 100 mg |
| Turmeric Root Powder | 100 mg |
| Quercetin | 75 mg |
| Pancrelipase | 25 mg |
| Lactobacillus casei | 0.15 BCFU |
| Lactobacillus fermentum | 0.15 BCFU |
Inactive ingredients: Apple Pectin Powder, Beef Liver Powder, Brewers Dried Yeast, Flaxseed Oil, Glycerin, Microcrystalline Cellulose, Mixed Tocopherols (natural preservative), Natural Flavor, Organic Sweet Potato Root Powder, Salt, Sorbic Acid, Soy Lecithin, Water.
Directions: 1 soft chew per 25 lbs body weight daily (under 25 lbs: 1 · 25–50 lbs: 1–2 · over 50 lbs: 2–3). Approx. 60 chews, 180 g.
Hip & Joint Soft Chews
Active ingredients per 2 soft chews (6 g) — the building blocks of comfortable movement.
250 mg
Glucosamine HCl
A core cartilage building block for joint cushioning. (From shellfish.)
250 mg
MSM
A natural sulfur source used in connective tissue and everyday joint comfort.
100 mg
Boswellia Serrata
A botanical traditionally used for comfortable, easy movement.
100 mg
Devil’s Claw Root
A botanical traditionally used for joint comfort.
100 mg
Turmeric Root
Targets a healthy, balanced inflammatory response.
90 mg
Chondroitin Sulfate
Helps cartilage stay resilient and joints stay lubricated. (Porcine.)
50 mg
Balanced Kollagen® (I, II, V, X)
Structural collagen for joints, connective tissue, and more.
50 mg
Avian Collagen Type II
Targets joint cartilage specifically.
50 mg
Egg Shell Membrane
A natural source of collagen and elastin for joint comfort.
Hip & Joint — Product Facts
| Ingredient | Amount |
|---|---|
| Glucosamine HCl (shellfish) | 250 mg |
| Methylsulfonylmethane (MSM) | 250 mg |
| Boswellia Serrata Gum Extract | 100 mg |
| Devil’s Claw Root Extract | 100 mg |
| Turmeric Root Powder | 100 mg |
| Chondroitin Sulfate (porcine) | 90 mg |
| Balanced Kollagen® (Collagen blend I, II, V, X) | 50 mg |
| Kollagen Type 2® (Avian Collagen Type II) | 50 mg |
| Egg Shell Membrane | 50 mg |
Inactive ingredients: Apple Pectin Powder, Arabinogalactan Acacia Gum, Beef Liver Powder, Brewers Dried Yeast, Flaxseed Oil, Glycerin, Microcrystalline Cellulose, Mixed Tocopherols, Natural Flavor, Organic Sweet Potato Root Powder, Salt, Sorbic Acid, Soy Lecithin, Water.
Directions: 1 soft chew per 25 lbs body weight daily. Approx. 60 chews, 180 g.
Skin & Coat Soft Chews
Guaranteed analysis per 2 soft chews (6 g) — omega-rich formula for a softer coat and less shedding.
5% min
Omega-3 Fatty Acids
The headline nutrient for a soft coat, less shedding, and calmer skin. (From fish oil & flaxseed.)
1.25% min
EPA
A key omega-3 that fortifies the skin barrier and balances inflammatory response.
0.8% min
DHA
An omega-3 that nourishes skin and coat from within.
0.2 mg
Biotin
Builds healthier skin and a glossy, resilient coat.
1100 IU
Vitamin A
Maintains healthy skin-cell turnover.
50 IU
Vitamin D3
Maintains skin and immune health.
Skin & Coat — Product Facts
| Analysis | Amount |
|---|---|
| Crude Protein (min.) | 20% |
| Crude Fat (min.) | 16% |
| Crude Fiber (max.) | 10% |
| Moisture (max.) | 10% |
| Omega-3 Fatty Acid (min.) | 5% |
| EPA (min.) | 1.25% |
| DHA (min.) | 0.8% |
| Vitamin A (min.) | 1100 IU |
| Vitamin D3 (min.) | 50 IU |
| Biotin (min.) | 0.2 mg |
Ingredients: Brewers Dried Yeast, Glycerin, Soy Lecithin, Water, Organic Sweet Potato Root Powder, Beef Liver Powder, Flaxseed Oil, Fish Oil, Gum Arabic, Microcrystalline Cellulose, Salt, Gelatin and Egg Product, Natural Flavor, Apple Pectin Powder, Biotin, Sorbic Acid, Mixed Tocopherols (natural preservative), Vitamin A Palmitate, Cholecalciferol (source of Vitamin D3).
Directions: 1 soft chew per 25 lbs body weight daily. Approx. 60 chews, 180 g. Intended for intermittent or supplemental feeding.
What’s not in them
- No mystery fillers added just to bulk up the chew
- No ingredients we can’t explain the reason for — every inactive ingredient has a job (binding, freshness, or flavor)
- Nothing we wouldn’t give Normie every day
Supplements are daily wellness products and aren’t a substitute for veterinary care. Check with your vet before starting any supplement. Amounts shown are from our current product labels.